Get Ready to be MERRY ON MAIN in 2026!
Mark your calendars! Saturday, November 28th is the day Mount Jackson transforms into a holiday haven for our spectacular Merry on Main event! Join us as we sprinkle some jolly magic into your Small Business Saturday with a full day of festive fun, community spirit, and hometown holiday cheer.
Let’s kick off the season together in the heart of Shenandoah County!
A Day of Holiday Magic
Celebrate the spirit of community and shop small with a stroll through the heart of our town:
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Mistletoe Market (12 PM – 4 PM): Head to Mayor’s Park to honor Small Business Saturday! Browse a wonderful medley of local makers and artisans offering unique gifts, handcrafted treasures, and seasonal treats—the perfect way to start your holiday shopping.
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Sip, Shop, and Stroll (12 PM – 4 PM): Explore our charming downtown businesses! Enjoy a warm sample of cocoa as you browse our local shops and share a friendly holiday hello with your neighbors.
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Winter Wonderland (12 PM – 4 PM): Step inside Town Hall for a Winter Wonderland! Discover a variety of festive activities and community displays hosted by our fantastic local organizations.
Santa, Parade, and Tree Lighting!
The magic continues as we bring classic holiday traditions to life:
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Santa & Mrs. Claus (1 PM – 3 PM): The big man and his wonderful wife are making a special stop at the Mount Jackson Community Library! Bring the kids for heartwarming story time and festive photos to capture the memory.
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Parade on Main (4 PM): Watch the streets glow with our joyful Parade on Main! Want to be part of the magic? It is FREE TO ENTER! Line-up begins at 3 PM. Be sure to sign up by November 24th to participate!
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Tree Lighting (5 PM): Join us for the grand finale! Gather around to carol with the community as we light the beautiful Mount Jackson Christmas Tree.
Need more info? > For questions or additional details, reach out to us at info [at] mountjackson.com (info[at]mountjackson[dot]com) or call (540) 477-2121.
Scroll below to download and print your 2026 Vendor and Parade Applications!